Sales intelligence dashboard
PO received, PO value, pipeline, fulfillable, blocked, dispatched, and delivered value with fulfilment and dispatch percentages — filtered by period, marketplace, brand, SKU, courier, and status.
ProductLiveB2B marketplace PO & sales operations
Sales Journey Tracker: Marketplace PO Tracking
Track every marketplace purchase order from receipt to delivery — inventory, production, picking, packing, dispatch, and transit — with department workbenches, SLA signals, sales dashboards, and reports.
Overview
Sales Journey Tracker is a self-hosted sales-operations platform for brands that sell B2B to online marketplaces and retail channels through purchase orders. Each marketplace PO is entered once with its SKU lines, and every department then works on that same PO as it moves through a controlled journey: inventory verification, production for shortages, delivery appointment where the marketplace needs one, picking, packing, invoice details, dispatch with courier and AWB/LR, in transit, and delivered.
Because every stage records its timestamps and quantities, the same facts power department workbenches, SLA and delay signals, a sales intelligence dashboard, PO and journey analytics, a business-intelligence engine with health scores, a rule-based decision advisor, and more than twenty exportable reports.
It is not a CRM. A CRM manages leads and follow-ups before a sale is won; Sales Journey Tracker starts after the order arrives and tracks fulfilment, revenue pipeline, and delivery performance. It is deployed per business on that business's own server and database — not a shared multi-tenant SaaS.
Screenshots on this page are from a sample demo environment edited for marketing (brand shown as Spiritech Sales Ops; marketplace, courier, and brand names replaced with fictional sample names; PO numbers shown as DEMO-). They illustrate the product's module layout, not a specific client's live data.
Who it is for
Consumer brands and manufacturers that receive purchase orders from online marketplaces, quick-commerce, and retail channels. Typical users are PO entry staff, inventory, production, warehouse, dispatch, and logistics teams, operations managers, and owners or management who review sales and delivery performance.
Problem it solves
Marketplace purchase orders pass through many hands — stock check, production, appointment, picking, packing, invoicing, dispatch, and delivery — and progress usually lives in spreadsheets and chat groups. Nobody can say quickly which POs are stuck, which department is delaying orders, or how much revenue is blocked by shortages.
Sales Journey Tracker keeps one shared record per PO, allows only valid stage transitions, and turns each stage's facts into live dashboards, SLA alerts, and reports so owners see pipeline, bottlenecks, and delivery performance without chasing updates.
Modules
Purchase orders
One list of marketplace POs with status, quantity, and value. Search and filter by marketplace, status, brand, dates, and shortage; create POs with SKU lines, bulk import, and export to Excel, CSV, or PDF.
PO journey and quantities
Each PO shows ordered, available, shortage, fulfillable, dispatched, and remaining quantity, fulfilment %, and a journey timeline from received through inventory, production, appointment, picking, packing, dispatch, and transit.
Department workbenches
Dedicated workbenches for inventory, production, warehouse, dispatch, and logistics. The dispatch bench shows queue, partial waves, packed value, and SLA breaches, with courier assignment, AWB/LR capture, and bulk dispatch.
PO intelligence
Charts for ordered vs dispatched vs open value, open exposure, month-wise held value, dispatch completeness, and open value by SKU, marketplace, and brand.
Business intelligence engine
Health scores for sales, operations, fulfilment, and logistics, plus direct answers to management questions such as where revenue is blocked, which department is slowing orders, and which marketplace or brand is underperforming.
AI decision advisor
A rule-based executive advisor over live business-intelligence facts: what happened, why, the business impact, what to do next, top opportunities, biggest risks, and predictive alerts — without inventing numbers.
Department performance
Health, pending work, SLA %, and blocked value for inventory, production, warehouse, dispatch, and logistics, with department comparison charts and CSV, Excel, and PDF export.
Reports and analytics
Sales, operations, and business reports — PO summary, sales by marketplace, brand, and SKU, shortage, production, dispatch, delivery, delay, journey and SLA, and revenue pipeline — each exportable to CSV, Excel, or PDF.
Benefits
- One shared PO record that every department updates
- Clear view of where each order is stuck and for how long
- Revenue pipeline, blocked, and delivered value at a glance
- Department and SLA performance you can measure
- Partial dispatch, short close, and delay tracking built in
- Self-hosted per business on its own server and database
Use cases
- Marketplace and quick-commerce PO fulfilment
- Inventory shortage and production follow-up
- Warehouse picking, packing, and dispatch planning
- Courier dispatch with AWB/LR and delivery tracking
- Sales by marketplace, brand, and SKU
- Management review of bottlenecks and SLA
Questions
It is a self-hosted platform that tracks each marketplace purchase order through inventory, production, appointment, picking, packing, invoicing, dispatch, transit, and delivery, with department workbenches, dashboards, analytics, and exportable reports.
The CRM handles leads, follow-ups, and enquiries before a sale. Sales Journey Tracker starts once a purchase order is received and tracks fulfilment, dispatch, delivery, and sales performance for that order. The two can be used together.
No. The AI Decision Advisor and AI Insights are rule-based: they read live PO and journey facts and produce briefs, risks, and recommendations without inventing numbers. It is not a chatbot.
No. Screenshots are from a sample demo environment edited for marketing (Spiritech Sales Ops, fictional marketplace, courier, and brand names). They show module layout, not a specific client's live data.
Each business gets its own installation on its own server and database. Roles cover entry, inventory, production, warehouse, dispatch, logistics, operations, management, and admin. It is not a shared multi-tenant SaaS.
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